Big pharma is facing
many different pressures in a changing world. Drug regulation is becoming
stricter, generics are becoming more competitive and governments are increasingly
imposing drug prices. However big pharma is also doing badly at
R&D. The list below represents my
own summary of why that might be.
1.
Large
organisations are inevitably bureaucratic and become incapable of change. They
have internal politics where blame games and vested interests affect
performance.
2.
A culture
of innovative long term R&D is difficult to achieve as company culture
inevitably changes once success is achieved.
It then becomes a case of maximising the potential of what has been
found rather than discovering new things.
3.
As
companies start to manage innovation more and more they can destroy it. That’s because it is difficult to really
grasp the essence of what makes people creative. Imposing artificial performance criteria on
them takes away from the ‘thinking outside the box’ and ‘following irrational
hunches’ side of things. The commercial
people find it hard to grasp what innovation is really about and they can
easily crush it if they are too powerful in the organisation.
4.
Risk
taking is an essential part of innovation. However very few company cultures
allow risk taking, and will tend to punish the inevitable failures that result.
5.
There
are too many layers of decision-making in big pharma, countless committees that
stifle creativity.
6.
Innovation
requires protection from the commercial aspects. The bottom line is important, but researchers
cannot work with the added distraction of having to worry about the economics
of what they are doing.
Life Sci VC
recently wrote about how to restructure big pharma R&D (see here), and In
The Pipeline commented on that (see here).
The essential ideas were to (i) reorganise R&D to ‘invert the periphery’
so that the core R&D was done by collaborative units acting as a biotech
science park, (ii) get the commercial side out of the way of the researchers,
and (iii) to adopt science based governance with a lot more science people in
executive positions. That would produce a
‘a healthier culture that is both more
entrepreneurial and empowered to take risks, and less encumbered by legacy baggage
and short-termist thinking’.
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